Bicycle Retailer and Industry News is reporting that Advanced Sports International plans to assert it’s authority over the Roubaix name due to it’s holding of the world-wide rights to it. As such, it is working out an agreement with Cafe Roubaix Bike Studio’s Dan Richter and challenging Specialized’s rights to enforce the trademark. As it turns out, Specialized licenses the trademark from ASI. Which explains why Fuji and Specialized both market Roubaix.

ASI’s Pat Cunnane said the company has no problem with retailer Dan Richter using the name, stating:

“We have reached out to Mr. Richter to inform him that he can continue to use the name, and we will need to license his use, which we imagine can be done easily…”

And:

“We are in the process of notifying Specialized that they did not have the authority, as part of our license agreement, to stop Daniel Richter … from using the Roubaix name”

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